Most companies selling to contractors don't even do the basics, and the basics are still technical enough that a tradesman has no honest way to verify the work. "Website looks better than it did." "Phone's ringing." That's the elite standard in this industry today. Here's a better one: numbers anyone can check, from tests anyone can run.
$129 → $59
COST PER CALL, CUT IN HALF
Booked work up 54 percent, and the cost per booked job cut from $129 to $59. Organic clicks up against the old site, and the rebuilt site scores 97 on Google's own mobile test, the one in the table below. Every number comes off Joe's ad account and his Search Console. Call him and he will pull them up on his phone.
Google's own public site test (PageSpeed, mobile). Our client re-tested this week; the competitors, real Springfield plumbing companies, measured this summer. We left their names off. The test is free and takes thirty seconds if you want to run your own market.
| Site | Google score /100 | Main content loads in |
|---|---|---|
| Messina Plumbing (ours) | 95 | 2.6s |
| Springfield plumber A | 75 | 4.6s |
| Springfield plumber B | 40 | 10.6s |
| Springfield plumber C | 36 | 10.9s |
METHOD: PAGESPEED.WEB.DEV, MOBILE, DEFAULT SETTINGS. RUN IT ON ANY SITE, INCLUDING OURS.
Both of these are live client sites, on the client's own domain, running right now. Open them from the exhibits up top and run either through Google's own test yourself. The speed comparison below puts one against its actual market.
Joe Messina is a master licensed plumber and the shop we've worked with longest. His website scores 97 on Google's test while the market around him sits in the 30s and 40s. His reviews stand at 4.8 across 247 on Google. His trucks stay busy.
We don't put links to our clients' websites here, because their websites exist to bring them work, not us. Search him if you want; he's not hard to find. That's rather the point.
97
Google site score, measured this week
4.8
across 247 Google reviews
Elite Plumber, Better Builders Network
Including us. Five checks, no login, no jargon. If a company fails these, it doesn't matter how good the monthly report looks.
Did anybody ever answer? Half the forms in this corridor go nowhere. Ours send, and they're tracked.
pagespeed.web.dev, free, thirty seconds. Half your customers are on phones. If the site takes ten seconds to load, they already called someone else.
Real jobs, or stock pictures of models in clean hardhats? You can tell. So can your customers.
Where does he actually show up, on maps and under the map? Not where the agency's report says. Where Google says.
An account manager managing the account? Or somebody who knows his name, his trade, and his market?
THE HOMEWORK GETS DONE BEFORE ANYBODY KNOCKS.
43,000
contractor businesses researched
2,681
mapped street by street, 24 southwest Missouri towns
97/100
Google's own test, on the site we've run longest. The market around it: 36 to 75
5-8
more jobs a week, most clients, inside the first month
The research is done and printed before we walk in, and checking it costs you nothing. You get Dave, not a call center.
