Q1Do I own everything?+
Yes, in writing, not implied. Domain, website, code, content, photos, accounts, reviews, and data are yours, and all of it goes with you if we ever part ways. Plenty of shops say it. Ask one to put it in clause 6.1.
Q2Am I signing a long contract?+
No. After the first three months it runs month to month, and you can stop any month. A contract cannot keep a customer. Results can.
Q3Does my ad money run through you?+
No. Your budget runs in your own Google account on your own card, visible every day. Our fee is its own line. You will never wonder how much of the bill was actually ads.
Q4Who actually does the work?+
Dave, and a small local shop, not an account manager in another state. You get his cell, not a call center or a ticket queue.