Field notes.
What we know, measured and written down. No selling on these pages.
The 20 Hours a Week Your Phone Actually Matters
Pull up your call log and sort it by hour of the day. If you run a residential trade, a pattern shows up that most shops never act on.
Starting October 1, Google Can Bill You for Calls You Miss
If you advertise on Google Local Services, put this date on the office wall: October 1, 2026.
Google Guaranteed Is Dead
If your website, your truck wrap, or your estimate template still says 'Google Guaranteed,' you're advertising a program that no longer exists.
How to Get Reviews Without Getting Filtered
Asking is the one proven way to get more Google reviews. The aggressive version of asking is what is getting profiles filtered.
What a Slow Website Costs a Contractor on Google
Most of what Google does to your business is invisible. You can't inspect the ranking math or watch the ad auction.